Brand videos are a great way to build awareness for your business, brand, or products online. These videos are diverse and can help achieve many different goals for your business or brand.
Below, we will explain what a brand video is, the difference between brand videos and video advertising, as well as the different kinds of brand videos you can make to help boost your brand’s online marketing strategy.
What is a brand video?
A brand video is an effective and versatile kind of marketing content. These kinds of videos help portray a brand’s message to the public without having to directly market any particular product. These videos simply elevate and promote the brand itself to help build brand awareness and brand value for your company.
This kind of marketing is far less intrusive as it’s not as direct as advertising. Brand videos often educate the public on your brand’s values in an authentic and engaging way. Creating an effective brand video can tell a story to entertain, inform, and communicate effectively to potential customers and stakeholders.
This format is also incredibly effective as most of the content people consume online is on video-sharing platforms. This means that your brand video can be distributed effortlessly on YouTube, Facebook, TikTok, Twitter, and Instagram. Optimizing your content for these platforms allow people to share your brand video online, which then maximizes your reach online.
Brand videos differ from video advertising in several ways. The most important distinction between the two is in their intent. Advertising tends to be very specific and targeted toward bringing awareness to a specific product or service. Advertisements showcase important information and details about the offering to potential consumers in the shortest amount of time possible. While this is effective, it’s also specific to the offering being advertised.
In contrast to this, brand videos are designed to be more subtle. Brand videos help bring awareness to the entire brand by showcasing the values and culture of the company. Brand videos help elevate the entire brand to indirectly bring attention to the various products and services on offer. This has proven to be far more effective when marketing online.
When to Create a Brand Video
There are several different kinds of videos you can make for your business. These videos can help build brand awareness, educate your audience about your brand or products, showcase your company culture, and even spread video testimonials about your brand or product. Below, we will explain each kind of brand video and how they can help your business.
- To build your brand: Brand films are a unique way to showcase the values, mission, and vision of the brand to a wide audience. While these films are generally quite short, they are an effective way to build brand awareness and brand value for your business. These films can be shared directly on your website or on social media to introduce your brand to the world in an organic and authentic way.
- To educate your audience: Brand videos can also be used to help educate customers and potential customers about your brand or any of the products or services on offer. These videos include how-to videos that help explain something to the viewer or behind-the-scenes videos that can showcase the brand in a way that customers rarely ever see.
- Showcase your company culture: Company culture videos can be best described as the ‘about us’ page of the brand’s website in video form. These videos are an effective way to showcase the brand’s values to customers, stakeholders, and even potential employees. Company culture videos can also be made to help train and onboard new staff so that they can get accustomed to the new environment with ease.
- To level up your video testimonials: Testimonials can be an effective way to build awareness and consumer confidence for your brand. Video testimonials can further enhance this due to the authenticity associated with this kind of format. These kinds of brand videos can allow you to improve your brand’s image and credibility online.
Work with Captiv Creative on Your Brand Videos
At Captiv Creative, we have the skills and experience to help you boost your online marketing strategy. If you need a better idea of what we can do for your brand, feel free to take a look at our demo reel. If you have any questions or would like some guidance to help point you in the right direction, contact us today.