Captiv Creative produced a multitude of video campaigns to support Amazon video carousels, A+ content enhancements, descriptions and more. Each project included a full length commercial, as well as a number of social pieces used in digital marketing for Amazon and eCommerce brands.
Alen Air Purifier Commercial
THE CHALLENGE
When we were first approached by Alen Purifiers, they were looking for a way to bring their product to life through video content. However, as the air purifiers are static objects, designed to blend into the decor of the user’s house, they were worried about creating content that clearly showed the product ‘in action’.
THE SOLUTION
We worked closely with Alen Purifiers to develop a video commercial that showcases all of the best assets of their product. We added narration throughout the video, to better describe the way in which the product works, and the benefits it can bring into the users home. This, when paired with high-quality video footage, created a dynamic advertisement that aligned closely with the brand’s overall image.
THE CHALLENGE
We worked with No Cow to create a digital advertisement for their vegan protein bars. As always, the challenge when advertising food or drink products is the simple fact that viewers cannot taste the products, meaning that their flavors must be conveyed through other methodologies during the production process.
THE SOLUTION
When curating this short, yet effective advertisement, we worked on-screen talent to show the product being used in real-time. Furthermore, we produced content that would quickly grab viewer attention with display some of the key product ingredients on-screen, so viewers had an even stronger idea of what to expect from the product.
No Cow Amazon Advertising
ecobee Amazon Advertising
THE CHALLENGE
The team at ecobee reached out after deciding they wanted to create a short video that highlighted the worry-free value of their home security system. The challenge here was to create a video that told the viewers everything they needed to know in thirty seconds – including presenting information on benefits and the simplified ease of ecobee — an important consideration for homeowners.
THE SOLUTION
Working with the ecobee team, we created an advertisement that featured on-screen talent and displayed the lifestyle of ecobee comfort. This digital advertisement featured dual-screen views to drive home the value of ecobee as a top-tier security system, no matter where you are.
THE CHALLENGE
We worked with simplehuman to create an advertisement for their innovative product, a touchless sensor pump for handsoap. The challenge here was to create a visually compelling advertisement that showed off the products best assets, without simply showing a video of the touchless pump – as this is not all that compelling. As a result, we set out to create an informative yet exciting advertisement that would encourage people to buy the product.
THE SOLUTION
We used a range of different angles and camera shots and backdrops to showcase the products different features, giving the viewer a better understanding of the touchless sensor pump. We also chose a natural backgrounds (emphasizing the aesthetic nature of the product) to make sure the product stood out. The end result is simple, but effective.
simplehuman Amazon Advertising