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Video marketing is an incredibly effective way to showcase your product and brand to people. While print media still exists, video marketing has the ability to capture the attention of your audience and promote your business in a more engaging way.

With this being said, there are many different types of videos you can use to market your product or brand. Below, check out 6 of the most popular and effective types of videos you can create.

1. Product Demo Videos

Product demonstration videos are a simple and effective way to showcase your business visually. Videos like this give you the opportunity to display, explain, and sell your products directly to potential customers in a more conversational way.

In these kinds of videos, don’t just read the facts about your products, actually show the product off and explain its features and benefits in a creative way. With product demonstration videos, you can use expressive language and an animated host to grab and hold viewers’ attention throughout the entire video. Product Demos be incredibly useful to potential customers as well as existing customers who may want more information about how to use the product.

2. Behind-the-Scenes Videos

Feed your audience’s curiosity by showcasing some behind-the-scenes footage of your business. This can be a fun and entertaining way to invite more attention to your business and showcase the value you can provide. If your business has a unique manufacturing or distribution process, this can make for an engaging piece of content that can help set you apart from the competition and build serious brand awareness for your products and services online.

BTS videos are especially beneficial for artisans and small businesses that are heavily focused on craftmanship or that have a unique manufacturing process. They give your audience the opportunity to see in detail how you make your product.

3. Company Culture and Training Videos

Company culture and training videos can be described as the “about us” page in video form. From a marketing perspective, company culture videos help build brand awareness by displaying the core values that your business stands for. These are essential to build awareness and loyalty amongst customers while also strengthening the internal culture within your business.

These kinds of videos allow you to be more personal and expressive to fully showcase who you are as a company. Company culture videos can also expand your audience and improve your company’s ability to recruit new talent. These videos do best on your website, but can also be great content for blog posts, social media, and recruiting.

4. Educational Videos & Web Series

These pieces can surprising be some of your most watched marketing content. There are many different ways to go about creating educational videos and web series, so the potential for creativity is virtually limitless. An educational series for your brand can easily be distributed online, but make sure to keep them short and to the point so that viewers on social media platforms such as Instagram, Facebook, and YouTube stay engaged. Check out this video we created for Academy Sports + Outdoors: Salt Water Fishing Prep.

You can easily make a web series about a particular story, product, or service and break it up into a few videos to keep your audience engaged with your business over a few weeks. This helps build brand awareness and brand value in a very organic and entertaining way.

5. Brand Films

A brand film is a unique way to showcase your values, vision, and brand to a wide audience. These films are generally quite short, but are an incredibly effective way to build brand value online. These films can be shared on your website, blog, or social media platforms such as Facebook, LinkedIn, Instagram, or YouTube.

A great brand video should tell a story and explain the core values that your business prioritizes. They can help connect emotionally with your audience and build brand awareness, loyalty, and value. A brand film can seamlessly be integrated into the “about us” page on your website and be effective to market your business to potential customers, investors, partners, suppliers, and other important stakeholders.

6. How-to Videos

Some of the most useful types of videos are how-to videos. These kinds of short videos are educational in nature and explain how to do something to the viewer. These can range from simple explanations to step-by-step instructions. How-to videos use visual elements to show your target audience exactly how to do something and can be a great way to educate the viewer in a more effective way.

These kinds of videos can be designed and created to answer the most common questions your business usually gets. Creating these kinds of videos can help answer important customer questions within your industry and allow your business to show up regularly in search results. In addition to answering common customer questions, the end of the video gives you an opportunity to market your business and showcase your brand in an organic way.

Work with Captiv on Your Creative Project

Video content gives you the opportunity to be as creative as possible to market your business, brand, or product. There are a wide variety of styles you can use to create the most effective piece of content. As a full service video production partner, we help you decide on what type of video you want to create and the style you want to use in that video so that it can effectively target the right audience for your business.

If you are ready to create content for your business, partner with a creative video production agency today. At Captiv Creative, we are creators at heart and are dedicated and experienced at producing high-quality content to boost your brand’s online marketing strategy.

For a better idea of what we can do for your business, submit your project or take a look at our demo reel. If you have any questions, feel free to give us a call. We’d love to hear more about your business and goals so that we can help point you in the right direction.

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About Captiv Creative

Captiv Creative
900 South Loop West
Suite 190
Houston, Texas

T: 832-835-0765