The law industry is a crowded market, so it’s crucial you find ways to stand out amidst the competition. Video marketing for law firms is a highly effective marketing technique that allows you to showcase your business and gain more exposure online. This is exactly what Captiv Creative achieved for Ramji Law Group.
When Ramji Law Group came to us, they wanted a commercial that allowed them to stand out. They were already a well known law group but were looking to advertise their personal injury services in a unique and innovative way.
The law industry is a crowded market place, and anyone who watches television will have seen that the majority of personal injury law commercials are very similar in their approach. We wanted to do something different that allowed Ramji Law Group to showcase their personality and individual brand. We set out to create a video commercial that would allow the firm to make an impression and attract new clients.
We worked on this video project from concept to final deliverable, creating a video commercial that the client was delighted with. We worked closely with Ramji Law Group to create the perfect advertisement, including and highlighting their unique aspects. For example, the video incorporated the fact that the client is both a lawyer and a doctor, and he also acted in the video which gives it a personal touch.
The pre-production process was extensive, involving visual effects, humor, and a variety of fun props including lawnmowers, neck braces, and pizza. The final deliverables were used across the client’s social media platforms and YouTube channels in order to garner brand awareness. We wanted to do something different that allowed Ramji Law Group to showcase their personality and individual brand. We set out to create a video commercial that would allow the firm to make an impression and attract new clients.
Ramji Law Group – 30 second TV Spot